POPIQUE is the newest skincare and makeup brand by Filipinos, for Filipinos. Pronounced poh-pik, this rising F-beauty star is poised to make waves—and maybe even land a spot in your beach bag this summer. Inspired by the beach, the sun, and our beautiful islands, POPIQUE believes that beauty doesn’t hide from the sun, instead, it thrives under it.
Founder Aleah Sia describes POPIQUE in three words: fun, effortless, bold. Together with co-founder Patrick Sia and creative director Joel Andrada, the team set out to create a brand that celebrates the vibrant, sunny energy of island life. It’s skincare and makeup designed to live under the sun, not shy away from it.
From the packaging to the product lineup, POPIQUE is bursting with color and confidence. The brand officially debuted with the launch of the POPIQUE Beach Club—a dreamy escape filled with warm sand, good music, and of course, beauty essentials made to shine in the summer heat.
Ready to dive in? Here’s a look at their massive product lineup!
Skincare Releases
Let’s start with skincare! POPIQUE’s Erase the Day Cleansing Balm (P599 for 40g) is a buttery-soft formula made with plant-based oils that melt away makeup, sunscreen, and even the most stubborn waterproof formulas. It’s the kind of balm that makes taking off your makeup feel like a treat, not a chore.
What makes it stand out? The packaging! Instead of scooping with your fingers, it features a clever shaving-style mechanism that dispenses just the right amount every time. It's not only super hygienic, but also helps keep the balm fresh and prevents it from drying out.
Rounding out the cleansing step is the Make A Splash Multi-Peptide Gel Cleanser (P399 for 100ml). It’s a gentle, non-stripping formula designed to clean without disrupting the skin’s natural balance. With a focus on nourishment as much as cleansing, this one aims to leave skin feeling soft, fresh, and ready for the next steps in your routine.
The sun can definitely put our skin through a lot, especially during the hotter months, which makes hydration even more important. POPIQUE’s Take A Sip Multi-Peptide Toning Essence (P499 for 145ml) comes in a thin, watery texture that absorbs quickly without stickiness. It’s designed to deliver lightweight, deep hydration, which is great for layering or for those who want moisture without heaviness.
To seal everything in, the Seal It Up Multi-Peptide Water Cream (P549 for 50g) offers a soft, cloud-like texture that promises long-lasting hydration. It also includes peptides, which are popular for their skin-strengthening benefits over time. The pump dispenser is a thoughtful touch as it helps portion out just the right amount of product while keeping everything hygienic and air-tight.
Finally, no routine is complete without sun protection. The Protect Me Lightweight Sunscreen Lotion (P599 for 40ml) offers SPF 50+ in a formula that initially looks like it might leave a white cast—but blends out smoothly with a bit of effort. It dries down without a sticky finish, which makes it a solid daily pick for those who prefer a more natural skin feel under the sun.
Makeup Releases
POPIQUE’s makeup range leans into fun, function, and flexibility—bringing in bold pops of color and textures that feel familiar yet playful. Whether you're a minimalist or someone who loves to experiment, there’s something in the lineup that’s easy to reach for and intuitive to use.
The I'm Ready Blurring Primer (P499 for 30ml) preps skin while offering a bit of sun protection with SPF 15. It has a lightweight, smooth texture that glides on easily, helping to blur pores and even out skin for a more polished base. While it may not replace your dedicated SPF, it’s a helpful layer for everyday use, especially under makeup.
One of the most versatile launches is the Face Forward Multi-Complexion Pot (P399 for 5g), a creamy product designed to multitask—use it to conceal, color correct, contour, or brighten. It’s blendable with fingers, a brush, or a sponge, making it great for on-the-go touch-ups or a quick full face. The range is divided into three types: Conceal + Cover (18 shades), Contour + Sculpt (3 shades), and Brighten + Correct (4 shades). The flexibility in mixing and matching shades makes it easier to find a customized match, which is especially helpful given the diversity of Filipino skin tones.
To set your base, the Set & Smooth Baked Powder (P499 for 5g) offers a soft matte finish without making skin look flat or cakey. It’s non-comedogenic and formulated to reduce shine and blur imperfections—even in the sticky heat of summer. Available in 6 shades, it’s a practical pick for daily touch-ups, especially if you’re already a fan of baked powder textures.
Baked Powder swatches from Top-Bottom: Translucent, Fair Light, Light Medium, Medium Tan, Tan Deep and Deep
For those who prefer a streamlined routine, the All-Over Multiuse Cream Palette (P499 for 5.4g) covers eyes, lips, and cheeks in one compact. It’s ideal for travel or busy days, with buildable colors that offer flexibility depending on your mood or look. If you like an efficient beauty routine without sacrificing creativity, this palette might be a winner.
Multiuse Palette swatches. Left to Right, 3 swatches per palette: Pink Malibu, Pacific Punch and Surf & Sand
Left to Right, 3 swatches per palette: Tropic Tan, Berry Splash, Cali Peach
Lip lovers, you’re covered too. The So Comfy Blur Lipstick (P349 for 3g) comes in six flattering shades and has a soft matte finish that still feels creamy and comfortable. It offers solid pigment payoff in one swipe, with a formula that is designed not to dry the lips out.
So Comfy Blur Lipstick swatches. Left to Right: Lifeguard, Sunny Spicy, Heatwave, Peach Bum, Bikini and Beach House
And if gloss is more your vibe, check out the Kiss Me Multi-Peptide Lip Balm (P349 for 10ml). It’s a tinted balm that combines shine and nourishment with a juicy, sheer color payoff. Scented to match their fruity names, these balms are a playful treat for the senses and a favorite of both founder Aleah Sia and creative director Joel Andrada. There are six shades to choose from!
With this bold, beach-ready collection, POPIQUE invites beauty lovers to embrace the sun rather than shy away from it. Whether you're heading out for errands or packing for a tropical escape, these products are made to be fun, functional, and easy to use. Find official POPIQUE stores on Lazada, Shopee, and TikTok shop.